TOKYO, Apr. 18 - “Wagyu 100%. TV,” a series of videos produced by the Japan Food Product Overseas Promotion Center (JFOODO) is becoming popular among its target viewers, that is, the consumers in Taiwan and Hong Kong. Through visits of a Japanese on-screen talent Shoei at several wagyu-producing prefectures, it unveils the secret to raising excellent wagyu cattle. Such videos, JFOODO believes, will help it communicate effectively, “Japanese wagyu is a genuine wagyu, and it is different from WAGYU-brand beef produced outside Japan.”
A total of eight episodes have already been posted, with some on the visits at wagyu producers in Yamagata, Shiga, Miyazaki, and Kagoshima and others on how to cook delicious wagyu dishes. So far, they garnered approximately 1.5 million views in total on a video-sharing site YouTube. Those covering the visits at producers are particularly popular, reflecting viewers’ high interest in the Japanese wagyu production.
Each video is about 5 minutes long. They focus on the producers’ strong feelings for wagyu beef and complete traceability (a mechanism for tracking production and distribution history). The one filmed in Miyazaki Prefecture features Miyachiku, an agricultural cooperative that produces and distributes premium wagyu beef to the world, and students of Takanabe Agricultural High School.
All episodes have Chinese subtitles for viewers in Taiwan and Hong Kong. They also talk about the feeding management of each producer, such as devising feed and utilizing feeding robots that can control the amount of milk given to each calf.