“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Cooperatives
UN proclaims 2025 as International Year of Cooperatives to help raise awareness about contribution of cooperatives to SDG implementation
TOKYO, Nov. 18 – The United Nations (UN) decided to proclaim 2025 as the International Year of Cooperatives to share the roles and values of cooperatives and their contributions to socio-economic development and the achievement of the Sustainable Development Goals (SDGs) internationally and increase public awareness. The UN decision was announced in Japan by the Japan Co-operative Alliance (JCA) on November 17. The UN sets up an “International Year” to highlight critical global themes and encourages its member countries and related parties to strengthen their activities. It’s the second time for the UN to declare the International Year of Cooperatives, following the one in 2012. On November 3, 2023, The … Continue reading
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New JA-Zenchu Chairman Toru Yamano expresses enthusiasm to realize fair pricing
TOKYO, Aug. 19 – Toru Yamano, chairman of the JA Kagoshima Prefectural Central Association, was appointed as the new and 16th chairman of the Central Union of Agricultural Cooperatives (JA-Zenchu) on August 18 at the union’s ordinary general meeting in Tokyo. At the press conference after the meeting, the 67-year-old newly elected pointed out the importance of having a mechanism for ensuring fair prices to improve food security. He said, “I’ll actively participate in future government studies and discussions.” He also underlined the need for thorough discussions with the cooperative members to self-reform the union.His term is three years and continues until August 2026. At the press conference, Yamano signified … Continue reading
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Retired table tennis star Kasumi Ishikawa thanks growers for providing delicious farm produce
TOKYO, May 19 — Kasumi Ishikawa, who represented Japan in women’s table tennis, expressed gratitude for farmers nationwide who supported her with delicious food. Addressing her retirement during a news conference in Tokyo on May 18, Ishikawa stressed that eating has been the most important and fundamental part of building up her body. “I could hold on as I was able to eat a lot of Japan’s delicious farm and livestock products,” Ishikawa said. Ishikawa began playing table tennis at the age of 7 and won an Olympic women’s team medal three times in a row, starting with the 2012 London Olympic Games. As an athlete belonging to the National … Continue reading
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Japan’s young farmers say they want to talk with consumers via SNS and face-to-face to build strong followings
CHIBA, Feb. 22 – On February 22, 2023, the National Council of Agricultural Cooperative Youth Associations of Japan (JA Zenseikyo) held a panel discussion in Chiba City, Chiba Prefecture, on the secrets of creating fans of agriculture. Four panelists exchanged ideas on how to boost the number of fans and supporters of domestic agricultural and livestock products to pass domestic agriculture on to the next generation. They all agreed on the importance of using social networking sites (SNS) to encourage direct conversations with consumers. Harumi Sato, a Japanese model having approximately 460,000 followers on her Instagram, joined the discussion as a guest panelist. Three other panelists were Yasuyuki Yagisawa, the … Continue reading
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Japan starts exporting Unshu oranges to Vietnam
TOKYO, Nov. 24 – Following Vietnam’s lifting of an import ban on Japan-grown Unshu Mandarin oranges in October, growers in Wakayama Prefecture will become the first to ship the oranges to the country in late November. JA Arida, an agricultural cooperative in Wakayama, Japan’s top growing region of Unshu oranges, plans to ship some 2 tons of early-season varieties to Vietnam in the current fiscal year. Growers hope their oranges – with a unique sweet-sour flavor which differentiates them from oranges from other countries – will appeal to rich consumers in Vietnam. Vietnam agreed to lift the import ban under the condition that the oranges are cultivated at registered farmlands … Continue reading
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