TOKYO, July 6 — Japan’s agriculture ministry has launched “Let’s Wagohan,” at a time when Japanese companies and the government eye new ways of spreading Washoku traditional Japanese cuisine at home and abroad.
The “Let’s Wagohan” is a project where the private sector presents Washoku menu that uses homegrown farm products.
The move coincides as five years have passed since Washoku was added to UNESCO’s Intangible Cultural Heritage list.
The government wants to boost consumption of Japanese agricultural products as Japan hosts the Rugby World Cup 2019 matches as well as the 2020 Tokyo Olympics and Paralympics.