Yamagata Prefectural Headquarter of National Federation of Agricultural Cooperative Associations (ZENNOH) and Tsuruoka Agricultural Cooperative (JA) have developed a new item of bread named “Dadacha-mame salty bread” in collaboration with DONQ Co., LTD., one of the major well-established bakeries in Japan, based at Kobe city in Hyogo prefecture.
Particular attention has been paid to both of the taste and the shape of “King’s Dadacha-mame” in baking loaves of “Dadacha-mame salty bread.” (©DONQ Co., LTD.)
The bread made with an ingredient of “Dadacha-mame,” which is the most famous brand of green soybeans called edamame in Japan, will be put on sale at DONQ’s 166 bakery shops throughout the country during a limited period from August 25 to September 30.
“Dadacha-mame salty bread” is the first one baked under DONQ’s project for conveying the appeal of home-grown farm products to consumers by selling new varieties of bread made with those products.
Production of the “Dadacha-mame salty bread” originated at the business negotiation meeting held by the JA Group in Tokyo this March. Since then DONQ and the JA organizations have made experimental products. At the final stage of the experimentation, a rich taste of JA Tsuruoka’s brand green soybeans called “King’s Dadacha-mame” has been brought out into the baked bread. A loaf of the bread costs 230 yen excluding consumption tax.