A private research company revealed a report that 51 percent of consumers ate or drank yogurt or yogurt drinks during past twelve months, expecting their publicized health benefits.
The new food labelling system named as “Foods with Function Claims,” which was launched last year, has been giving a push to boosted consumption of the yogurt products. It is expected that product development of yogurt will be further activated in the coming years.
ANTERIO Inc., one of the leading companies in the field of marketing researches especially on health-care products, based at Chiyoda-ku Tokyo, conducted a health care survey with postal questionnaires sent to 2300 consumers aged 16-69 in the country.
Among 2269 valid respondents, 12 percent of yogurt consumers most expected its benefit of “prevention against colds or improvement of the symptom.” 52 percent of these respondents answered “worked effectively,” which consisted of “worked very effectively” (10 percent) and “worked a little bit effectively” (42 percent).