Outlandish okayu rice porridge selling increasingly well to health-conscious consumers, new specialty shops opening

TOKYO, Feb. 6 – The consumption of new types of okayu Japanese rice porridge is likely to grow for its outlandishness. As the number of people wanting better-for-you foods increases, okayu specialty restaurants have gained even a male following. Porridge made by cooking raw rice in Chinese-style soup, for example, has gained repeat customers as a filling choice. Western-style porridge that uses bacon and cheese and gorgeously arranged bowls of okayu have also become popular, especially on social networking sites (SNSs).Green House Foods (Shinjuku Ward, Tokyo) currently runs seven congee specialty restaurants, Kayu-san-chin nationwide, whose sales grow at a record-setting pace. Kayu-san-chin offers Chinese congee at about 800 to 1,000 … Continue reading

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Non-standard strawberries used in skincare facial masks in central Japan

FUKUI, Feb. 9 — ICHIGOOJI, a strawberry farm in Sakai, Fukui Prefecture, put on sale 3D facial masks containing strawberry extract as skincare ingredient. The farm came up with its own compound of ingredients for the masks to increase their skin-conditioning effects, making use of extract from non-standard strawberries. It set up a skincare brand Dr. BERRY with an aim to boost its revenues. The ingredients include strawberry fruit and seed extracts that help improve skin condition and white strawberry juice with skin moisturizing properties, as well as human adipose-derived stem cell-conditioned media extract that activate cells. The farm cultivates three strawberry varieties — Akihime, Benihoppe and a white strawberry … Continue reading

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Production of olive-kneaded somen noodles at its peak in southwest Japan

KAGAWA, Feb. 4 — In the town of Shodoshima in Kagawa Prefecture, production of olive somen noodles made by combining local specialties of Shodoshima Island is at its peak. More than 70 noodle producers on the island produce somen, thin and silky wheat noodles, and many of them make somen containing olives, a local specialty. At Nakabu Shoten, a company that produces noodles and also cultivates olives, workers are busy sorting pale green noodles with chopsticks. The firm grows olives at its own farm to be used as an ingredient. To make olive noodles rich in flavor, olive juice is kneaded into dough and extra virgin olive oil, instead of … Continue reading

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Senkyaku Banrai shopping and entertainment complex opens near Tokyo’s Toyosu fish market

TOKYO, Jan. 31 – A new commercial complex, “Toyosu Senkyaku Banrai,” opened on February 1, 2024, at a venue just across the street from the Toyosu fish market in Koto Ward, Tokyo, as a gathering place to enjoy good food and onsen hot springs. Its food zone is designed to recreate the townscape of the Edo Period and offers fresh foods and dishes cocked with seafood, fruits, and vegetables from the neighboring market. In the area with large numbers of inbound tourists, it aims to provide the experience of Japanese food culture. The establishment is run by Manyo Club, a company based in Odawara City, Kanagawa Prefecture. Mekiki Yokocho (or … Continue reading

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Dreamy night train with 300 apple-shaped Neputa lanterns operating in Aomori Prefecture until March 31

AOMORI, Jan. 24 – The Konan Railway Company offers a night-only dream experience to its passengers of the Owani Line, which connects Hirosaki City and Owani Town in Aomori Prefecture. The service is called Ringo Neputa Train, a two-car train decorated with approximately 300 apple-shaped Neputa festival lanterns, which are 15 centimeters in diameter. All the lanterns are handmade by local Neputa artisans to look exactly like real apples. During the day, the train runs regular services with hanging Neputa lanterns, but when the train leaves Chuo-Hirosaki Station at 5:30 p.m., its driver turns off the room lights to let the train run only with the lights of Neputa. The … Continue reading

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