A huge virtual vegetable shop appeared in the Shinjuku subway station in Tokyo on August 31, 2015. Several vegetable shelves printed on huge posters were put up on the wall and three-dimensional wraparounds featuring a Japanese radish, corn, sweet potato, and three other vegetables were set up around the columns in the walkway. In Japan, August 31 is “the day of vegetables” because of the similarity in pronunciation of 8, 3 and 1 to the word “ya-sa-i (vegetables)” in Japanese. The creative display that started on the vegetable day was a campaign presented by JA (Japan Agricultural Co-operatives) Group for promoting vegetables grown in Japan. Many including families and foreign … Continue reading →

Kentarou Tominaga – Paper lantern truck parade (Toyota-shi, Aichi Prefecture)  – August 14, the middle day of Japanese bon holidays in its old calendar, was the day for pickup trucks with big illuminated paper lanterns to parade down the roads in Obara district of Toyota-shi, Aichi Prefecture. The parade is held by local residents to welcome those who are home on holidays and to communicate how attractive and lively their living will be back in their hometown. The event started three years ago in order to encourage people who left the town for schooling or working to come home and enjoy reunion. In 2015, eight pickup trucks paraded down the … Continue reading →