JA Fruits Yamanashi sells limited number of Hello Kitty peaches

YAMANASHI, Jul. 30 – A local agricultural cooperative in Yamanashi Prefecture sold a limited number of peaches with an image of a popular Sanrio character, “Hello Kitty.” One of the world’s most popular cat and the JA Fruits Yamanashi collaborated to promote the consumption of the local summer fruits. The JA used Yamanashi’s patented technology to “print” the image on locally-grown “Natsukko” white peaches, which are currently in high season. Approximately two weeks before harvesting, peach growers wrapped each one of the fruits on the trees with a stocking with a light-blocking sticker to make the cute character appear clearly on the skin of the fruit. Last year, they printed … Continue reading

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Play Furusato Catcher and catch local specialties at home!

AICHI, Jul. 19 – A new crane game service that allows you to catch local specialties remotely via the Internet is becoming popular in Japan. It’s called “Furusato Catcher.” It’s an online service for you to enjoy your stay-at-home time while supporting people in the agricultural and tourist industries suffering economic damages due to the Covid-19 pandemic. Approximately 60 game machines stand in a roadside warehouse in Oharu Town, Aichi Prefecture. There are no players in the building, which is rather quiet, unlike usual game arcades. Only the arms in the machines are moving busily, trying to catch prizes. The catchers are controlled by online players all over the country. … Continue reading

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Aichi farmers testing use of trained hawks to scare off crows

AICHI, Jul. 16 – A trial use of hawks to get rid of crows out of fruits growing areas started on July 15, 2021, in Obu City, Aichi Prefecture. The city will release trained hawks regularly at a local pear orchard to protect the fruits, which are now almost ready for harvest. Once the measure’s effectiveness is confirmed, the city plans to make it a standard pest bird control method in the area. The demonstration is ongoing at a 1.5-hectare orchard of a 77-year-old local pear and peach grower, Yoshichika Kuwayama. The city has asked the Nagoya branch of a pest bird control specialist, Oyodo Corporation Ptex, to do the … Continue reading

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Agriculture ministry launches campaign and website to build better bridge between consumers and farmers

TOKYO, July 21 – The Ministry of Agriculture, Forestry and Fisheries announced on July 20 the launch of Nippon Food Shift, a national campaign aimed at closing the gap between consumers and food producers. The ministry will work together with the private sector to promote efforts made by the agriculture industry and farming villages, so that consumers will change their behavior and choose to buy domestically-made farm produce. The ministry set up a website on the campaign the same day and started soliciting ideas to inspire consumers to appreciate the origins of their food. The new basic plan for food, agriculture and rural areas, approved by the Cabinet in March … Continue reading

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Agriculture ministry releases strategy for sustainable food systems in English and French

TOKYO, July 6 – The Ministry of Agriculture, Forestry and Fisheries has released its strategy for sustainable food systems in English and French on its website, with a view to taking part in international rule-making efforts. The strategy, named MeaDRI, standing for measures for achievement of decarbonization and resilience with innovation, lists ways to reduce the environmental impact from agriculture by setting numerical targets to cut carbon emissions and use of chemical pesticides. According to the ministry’s Export and International Affairs Bureau, the English and French versions of the strategy focus especially on explaining specific challenges faced by Asia. The ministry sets a number of goals to be met by … Continue reading

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