Tottori Prefecture starts online auction of Tottori beef in Taiwan in a bid to boost exports

TOTTORI, Jul. 4 – Tottori Prefecture has begun an online beef auction in Taiwan using social media in an effort to promote the local specialty Tottori wagyu beef. The prefecture hopes to maintain and expand beef exports which have recently been declining amid the COVID-19 outbreak. Blocks of sirloin steaks and fillets are put on sale on a Facebook page of a meat wholesaler in Taiwan and buyers write down their bid prices in the comment section. The first auction, held on May 29 on the page specially created for Tottori beef, attracted 76,000 views, as a meat wholesaler live streamed the event, showing different beef cuts and explaining their … Continue reading

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Aomori debuts “Junoheart” super cute cherry nationwide

AOMORI, TOKYO, Jul. 1 – Junoheart, a new cherry variety developed in Aomori Prefecture, celebrated its nationwide debut on July 1, 2020. It’s a super cute heart-shaped cherry of more than 2.8 centimeters in size, one of Japan’s largest varieties. It tastes less sour and has a high sugar content of around 20%. Currently, it’s grown in some part of Aomori, 10 hectares in total, but the prefecture is planning to triple the area in five years. Takano Fruits Parlor in Shinjuku, Tokyo, now has a limited offer of Junoheart Cake (1,188 yen) and Junoheart Parfait (2,200 yen) to celebrate the debut of the new charming cherry variety in Japan. Governor … Continue reading

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Reorganization of Japanese agricultural cooperatives’ branch network: responding to changing local needs and strengthening interactions with members

March 1st, 2019 Norinchukin Research Institute Co., Ltd. TAKAYAMA Koki, Senior Economist ■Abstract Financial institutions, which have relatively been inactive in reorganizing their branch network after 2010, are seen increasing mergers and closures of their branches again in recent years in Japan. This is mainly because the use of financial institutions’ branches is declining due to the spread of online banking services and the shrinking customer base along with predicted depopulation. Financial institutions are also facing the need to step up streamlining of branches to cope with revenue decrease, as well as increasing the size and operational efficiency of branches to respond to customer demand for higher levels of service … Continue reading

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Nakaya re-elected as JA ZENCHU chairman to keep leading Japan’s agriculture and JAs

Jul. 4, TOKYO – According to the announcement of the Central Union of Agricultural Cooperatives (JA-ZENCHU), its current Chairman Toru Nakaya was re-elected at the election held on July 3. The 70-year-old chairman of a Wakayama-based agricultural cooperative (JA Wakayama Chuo) won out over Shojiro Nakanishi, a 69-year-old chairman of a Tokushima-based agricultural cooperative (JP Tokushima Chuo). Nakaya will start his second term as JA-ZENCHU Chairman at an ordinary general meeting on August 20. “I’m determined to devote myself to blaze a new path to the future of Japan’s agriculture, farm villages, and agricultural cooperatives,” he said in his comment after the election. He will keep the focus on internal … Continue reading

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Farmers in Kumamoto severely hit by floods and mudslides

KUMAMOTO, July 6 – Farmers in Kumamoto Prefecture in the southern Kyushu region, hit hard by floods and mudslides caused by torrential rain, are finding their lives changed drastically, with their farmlands and facilities severely damaged. A 78-year-old rice farmer of the Tagawa district in the town of Ashikita, Kumamoto, was at a loss what to do with his rice paddies filled with mud. On July 5, the Self-Defense Forces completed rescue works at a site in Tagawa where a landslide occurred and local residents began restoring the roads. “The whole place looked like an ocean,” the farmer said, recalling the rainfall that became heavier than ever in the early … Continue reading

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