Gift boxes for its brand grapes with the Hello Kitty logo
NAKANO, Oct. 29 — An agriculture cooperative in central Japan has created gift boxes for its brand grapes with the Hello Kitty logo, aiming to attract females in their 50s and 60s to loosen their purse strings and buy the fruit as luxury gifts.
Fruit is generally expensive in Japan, and people often buy grapes, melons and peaches as gifts.
JA Nakano in Nagano prefecture, paired up with the local government in Nakano city, has manufactured gift boxes for a single bunch of its grapes “Shine Muscat.” It features Hello Kitty, Japan’s global iconic character.