Inbound tourists increased their spending for eating and drinking in Japan to 757.4 billion yen in 2016, 18 percent up over the previous year, a research made by Japan Tourism Agency revealed.
A considerable increase in international tourists visiting Japan as well as a Japanese cuisine boom are favorable factors for creating a huge demand for agricultural and food products in the domestic market.
According to the Tourism Agency’s latest announcement on a consumption trend survey for foreigners visiting Japan in 2016, a total amount of their consumption hit a record high of 3.7476 trillion yen.
International tourists averagely spent 156 thousand yen to visit Japan in 2016. Although the average expenditure declined by 11.5 percent due to reduced consumption by Chinese travelers, a number of inbound tourists visiting Japan reached to 24.04 million, 22 percent up, who boosted an amount of their total consumption in Japan.
Inbound tourists’ spending for eating and drinking, which surged up to 757.4 billion yen in 2016, is equivalent to a market size exceeding the value of Japan’s exports of agricultural, forestry and fishery products in 2015.