Non-standard strawberries used in skincare facial masks in central Japan

FUKUI, Feb. 9 — ICHIGOOJI, a strawberry farm in Sakai, Fukui Prefecture, put on sale 3D facial masks containing strawberry extract as skincare ingredient.

The farm came up with its own compound of ingredients for the masks to increase their skin-conditioning effects, making use of extract from non-standard strawberries.

It set up a skincare brand Dr. BERRY with an aim to boost its revenues.

The ingredients include strawberry fruit and seed extracts that help improve skin condition and white strawberry juice with skin moisturizing properties, as well as human adipose-derived stem cell-conditioned media extract that activate cells.

The farm cultivates three strawberry varieties — Akihime, Benihoppe and a white strawberry variety Tenshi no Ichigo.

It focused on facial masks as a way to let strawberry-derived ingredients penetrate directly into the skin to provide skin-conditioning benefits such as protection from ultraviolet radiation and acne prevention.

It took the farm a year to develop the product in cooperation with an Osaka-based facial masks and wipes manufacturer Nichiei Co.

The product can be purchased on Dr. BERRY’s website for 4,000 yen a box containing five masks.

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