“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Food & Agriculture
New types of wagashi hitting market as healthy, long-life treats
TOKYO,Aug.27 – Many new-wave wagashi, traditional Japanese confections, are hitting the market, responding to the changing preferences and lifestyles of consumers who want to live a healthy life and have long-life wagashi. Some confectioneries introduced new ingredients to add value, for example, to win over a wide variety of consumers. Such efforts are providing a tailwind to the wagashi market, which is now back on a recovery track thanks to the stay-at-home consumption rising from the Covid-19 pandemic. (Writer: Chika Oyama) ■Traditional Dorayaki for health-conscious people Eitaro Sohonpo Co. Ltd. (Chuo Ward, Tokyo) sells a new delicious and healthy sweet, “Slow-calorie Dorayaki (260 yen per piece),” at its main shop … Continue reading
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Wagyu-brand beef and cowhide producers present original gloves to celebrate Orix Buffaloes’ victory
HYOGO, Jan. 15 – “Please use these Awaji brand wagyu baseball gloves to win another Pacific League title this year again!” On January 14, Awaji brand wagyu beef and cowhide producers on Awaji Island, Hyogo Prefecture, presented original baseball gloves made of Awaji wagyu brand cattle hide to baseball players of Orix Buffaloes, a winner of the 2021 Pacific League title in Japan. The Hyogo-based Japanese baseball team captured its first pennant in a quarter-century last year. To celebrate the victory, two local entities, the Awaji Beef Branding Promotion Council and the Awaji Island Leather Council, decided to present the gloves to two Awaji native players of the Buffaloes. Last … Continue reading
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Moving forward in autumn sunshine
FUKUSHIMA, Jan. 4 – Farming villages in Japan are filled with dazzling arrays of colors. Here in Fukushima, you’ll find one of the best sights from the villages with a very long farming history. Trains are running on the JR Suigun Line through the golden countryside of Asagawa Town, Fukushima Prefecture. In October 2019, Japan Railways shut down some parts of the Suigun Line when heavy rain caused by a typhoon washed out some bridges over flooded rivers. The rain also left severe damage to local rice growers as it broke down the Yashiro River, which flows through the town. After one year and five months, in March 2021, the … Continue reading
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Japan External Trade Organization executive vice president says exports key to boost farmers’ income
TOKYO, Jan. 9 – As Japan External Trade Organization (JETRO) focuses on pushing exports of farm produce and food products, its executive vice president Mitsuhito Sendai said it is important to help raise farmers’ income through boosting exports. In an interview with The Japan Agricultural News, Sendai stressed that JETRO will take measures to support efforts to further promote exports amid the COVID-19 pandemic, based on successful cases. He said he believes it is possible for Japan to meet the government’s target of exporting agricultural and food products totaling 5 trillion yen in 2030, adding that the nation may be able to export 10 trillion yen, considering the increase in … Continue reading
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Exports of Nikkori pears grown in Tochigi Prefecture rise fivefold in 2021 from a year before to hit record high
TOCHIGI, Jan. 9 – Overseas shipments of Nikkori pears produced in Tochigi Prefecture grew fivefold from a year before in 2021, hitting a record high of 57.7 tons, as local agricultural cooperatives made various efforts to promote the brand. Seven farm coops in the prefecture cooperate to secure the pears for exports as their humongous size appeals to foreign markets, while Zen-Noh Tochigi, responsible for sales and marketing, took on the tasks of negotiating with buyers, coordinating shipment volumes, obtaining export certificates and inspecting products, in order to ease the burden on the cooperatives. Nikkori is a large, late-maturing pear variety with good flavor, weighing 800 grams to a kilogram … Continue reading
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