“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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【News】 JA Group’s tasting and sale of Japanese rice attracts Shanghai consumers in China (March 7, 2016)
JA Group, an organizational network of Japanese agricultural cooperatives (JAs), held a special event to attract Chinese consumers with tasty Japanese rice on March 5-6 at a department store in Shanghai, China. The event was arranged in conjunction with a project of Japanese rice export promotion launched in Shanghai jointly by the Japanese Ministry of Agriculture, Forestry and Fisheries and other agencies. A special site prepared at the Isetan Department Store in Shanghai appealed Japanese rice to Shanghai citizens through various ways such as tasting and sale, video playing and panel displaying. Customers of the Department Store enjoyed tastings of rice balls, curry rice and yellowtail sushi prepared by the … Continue reading
Posted in Cooperatives, Food & Agriculture
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【News】 “Saga dry-aged beef” to create new market after remarkable success in test sales at JA Saga’s restaurant Kira in Saga prefecture (March 6, 2016)
JA Saga, the largest agricultural cooperative (JA) in Saga prefecture, Kyushu Island, begins April to sell “dry-aged beef” of Saga-gyu, one of the most famous brand Wagyu (Japanese beef cattle) in Japan, after successfully testing sales at its own restaurant in Saga-shi, Saga prefecture. The test sales of the dry-aged Saga beef have achieved a remarkable result. At Restaurant “Kira,” operated by JA Saga, a special dish of the dry-aged beef was tentatively put on the menu in February, which gained a great reputation. Foreign tourist guests particularly increased twice as many as an average of the same month in previous years. A price of the special dish almost doubles … Continue reading
Posted in Food & Agriculture
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【News】 Gluten-free bread and noodle made with rice flour to rapidly grow their market (March 10, 2016)
Noodles and bread mixes, made with rice flour instead of wheat, are now gaining popularity among consumers wishing to enjoy meals without being concerned about allergies to gluten contained in wheat flour. Glico Nutrition Co., LTD., based at Nishiyodogawa-ku, Osaka, has been tremendously increasing its sales of rice-flour bread mix. One of leading e-retailers in Japan doubled its sales of the Glico’s rice flour for bread baking this February in comparison with the same month of 2014. Both companies particularly emphasized “Gluten-Free” in their publicity campaigns of the product. Glico started to sell the product of rice-flour mix in 2009 and updated its labelling with a message of “wheat-allergy free … Continue reading
Posted in Food & Agriculture
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【News】 Japanese Sake most popular souvenir among Chinese tourists growing interests in safety and taste of Japanese foods and beverages (March 8, 2016)
【News】 Japanese Sake most popular souvenir among Chinese tourists growing interests in safety and taste of Japanese foods and beverages (March 8, 2016) Among souvenirs of foods and beverages purchased by Chinese tourists during their stays in Japan, Japanese sake (an alcoholic drink made from rice) is most satisfactory to them, according to a survey conducted by Japan Finance Corporation (JFC). 500 Chinese people visiting Japan in past twelve months participated in an internet plural-answer survey implemented by JFC this January. The Japanese sake was rated as the No. 1 souvenir by 50 percent of those Chinese tourists, followed by chocolate snacks (39 percent) and cookies (33 percent). Decisive factors … Continue reading
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【Editorial】 Moving forward together from 3/11 disasters (March 9, 2016)
March 11 marks the 5th anniversary of the Great East Japan Earthquake. The three prefectures in the Tohoku region – Iwate, Miyagi and Fukushima – and other areas hit by the earthquake and tsunami are still midway through the reconstruction process. We first have to face the reality in order to think of what we can do for the future. How to recover agriculture, the primary industry, becomes the key to revitalizing the regions. We believe the focus should be “working together” and “connecting.” We must continue to closely support people in the regions facing hardships. Poet Shuntaro Tanikawa wrote in his poem “Words” right after the disaster: Everything was … Continue reading
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