Noodles and bread mixes, made with rice flour instead of wheat, are now gaining popularity among consumers wishing to enjoy meals without being concerned about allergies to gluten contained in wheat flour.
Glico Nutrition Co., LTD., based at Nishiyodogawa-ku, Osaka, has been tremendously increasing its sales of rice-flour bread mix. One of leading e-retailers in Japan doubled its sales of the Glico’s rice flour for bread baking this February in comparison with the same month of 2014. Both companies particularly emphasized “Gluten-Free” in their publicity campaigns of the product.
Glico started to sell the product of rice-flour mix in 2009 and updated its labelling with a message of “wheat-allergy free confirmed” in 2014, when the sales began to be boosted immediately.
Kobayashi Noodle Co., LTD. in Gifu-shi, Gifu prefecture, which manufactures ten kinds of gluten-free products such as pasta made with rice flour produced in Japan, reportedly increased its total sales by three times in past twelve months.
(March 10, 2016)