JA group to tap into rising demand for agri-tourism in Japan

TOKYO, Sept. 9 ― As more Japanese people have appreciated for the benefits of a rural life, Japan’s largest farmers’ group will start offering a unique service next year, providing them with access to farms seldom visited by single travelers.

Nokyo Tourist Corp., an arm of the Japan agricultural cooperatives, or JA group, will arrange farming experiences for employers who plan corporate training or fringe benefits for their employees.

Nokyo Tourist Corp. will also act as a matchmaker connecting between corporate clients and agricultural communities.

As such, agricultural tourism will allow farmers in rural regions to fill that void and earn valuable supplemental income while opening their farms to tourism and the revenue that comes with it.

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