Japanese farm goods to be sold at Singapore’s online RedMart

TOKYO, April 15 — Japan’s governmental export agency will set up an online shopping mall at RedMart, Singapore’s e-commerce platform, to help Japanese farmers and food processors to expand their markets.

The Japan External Trade Organization (JETRO) said it’s in talks with RedMart of pulling the plan together, including delivery and transactions.

The move is a part of the Japanese government’s strategy to boost agriculture exports to offset an obvious loss in the domestic market. The government has a target to boost the annual value of agricultural exports to 1 trillion yen by 2020.

As Singapore is making rapid advances in e-commerce market, two out of three Singaporeans shop online, according to the JETRO.

Moreover, those in their 20s and 30s prefer online shopping, accounting for more than 70 percent of all, it said.

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