Premium Japan Farmers Market opens at Changi Airport, Singapore, on September 22

TOKYO, Sept. 16 — A grocery store specialized in Japanese agricultural products and processed food opened on September 22, 2017, at one of the largest international airports in Asia, Changi Airport in Singapore. Its products are supplied by Zen-Noh International, a leading exporter of Japanese agriproducts and a subsidiary of National Federation of Agricultural Cooperative Associations (ZEN-NOH). The store sells beef, fruits, and Japanese sake as well as ready-to-eat boxed lunch, called bento, with side dishes cooked using Japanese agriproducts. The shop is expected to give a boost to the expansion of the export of agricultural products from Japan. The store opening was announced on September 15 by Zen-Noh International and ZEN-NOH.

Located at the Departure Hall of Terminal 3 as the first Japanese glossary store at the Changi Airport, it’s open for anyone who wants to stop by and enjoy shopping.

The shop, named Premium Japan Farmer’s Market, is operated by ADiRECT Singapore, a premium Japanese food distributor in Singapore, with most of the products supplied by Zen-Noh International. It’s also the first time for Zen-Noh to involve in the sales of Japanese agriproducts at the airports outside Japan.

The Changi Airport serves for 6,000 passengers flying to approximately 380 cities worldwide a year. The airport with about 360 shops and stores is popular even among non-traveling visitors, too. What’s more, Singapore has quite a number of affluent shoppers. Because of all these reasons, the small store of 36 square meters is “the best location for Japan to promote Japanese agricultural products,” according to Zen-Noh International.

The shop boasts a range of quality products such as wagyu beef, grapes, pears, persimmons, apples and other premium vegetables. It also sells small packs of rice, Japanese sake and juice as well as rice milk.

Its bento section sells bento boxes and side dishes cooked locally all using beef, rice and other ingredients brought in from Japan. The store is open from 7:00 am to 11:00 pm so that passengers flying with early morning flights or late evening flights can also enjoy high-quality shopping. It also plans to hold fairs that feature some production areas and products.

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