【News】 Producer’s photo displayed on monitor screen at farmer’s market cash counter provides customers with a feeling of security: JA Chichibu, Saitama prefecture (Aug. 29, 2016)
When a two-dimensional barcode (Quick Response Code) of a farm product is read at a cash counter of farmer’s market operated by Chichibu Agricultural Cooperative (JA) in Saitama prefecture, a portrait photograph of the producer comes on the monitor screen with his or her message of “I have grown this crop!” as well as a name of the product and its price.
A number of farmer’s markets display a set of member farmers’ photographs on the wall, but few of customers reading producer’s name on a label of a farm product picked up from the shelf try to find out a photo of its producer from among the farmers’ photos on the wall.
Instead of displaying producers’ pictures, JA Chichibu has launched a new system of farmer’s greeting to consumers through the monitor screen at the cash counter which the customer closely watches.
Personal data of a portrait picture is put into the system of the cash counter after getting the approval of each producer.
Almost 20 percent of member farmers, selling their farm products at the JA’s farmer’s markets, have registered their pictures in the system. Producers’ approval and their registration have been proceeding at each market of the JA Chichibu.