Food Expo 2016 organized by the Hong Kong Trade Development Council (HKTDC), one of the biggest food trade fairs in Asia, kicked off its five-day run at the Hong Kong Convention and Exhibition Centre on August 11.
Japanese thinly sliced beef is demonstrated to increase overseas demands for “Wagyu” beef at the Japan Pubilion in Food Expo 2016. (Hong Kong, August 11, 2016)
More than 300 Japanese organizations and companies, including JAs’ (agricultural cooperatives’) group, respectively set up a booth at the trade fair held in Hong Kong, the largest overseas market of Japanese farm products, which is expected to be a base for export expansion into Asian and other regions.
A number of booths opened by JA’s organizations and Japanese companies are strengthening publicity acitivities for stimulating new demands for Japanese products in the international market by demonstrating cooking of Japanese cuisines such as thinly-sliced meat dishes and Chinese foods with Japanese “Wagyu” beef which are not familiar with consumers in Hong Kong.
Japan Pubilion has been constructed in the Hong Kong Convention Centre to promote sales of Japanese agricultural products and foods. In the Pubilion, the Norinchukin Bank (Central Cooperative Bank for Agriculture and Forestry), JA group’s organizations, and trading organizations of commodity groups such as rice and livestock products had a number of business talks with overseas buyers.
Yuji Yamamoto, Minister of Agriculture, Forestry and Fisheries, joined the inauguration ceremony of the Food Expo and played an active role of a “salesman” of Japanese farm products and foods, saying “More consumers in the international market, we hope, will enjoy good taste of high-quality Japanese foods.”