A number of restaurants increasingly launched a new business of serving wild game (gibier) dishes made with deer and wild boar meats this summer with a slogan of “Enjoy Gibier Cuisine just in Summer Season.”
JR East Food Business Corporation is increasing sales of a new product named “Summer Deer Curry prepared with Nagano Gibier” at restaurants and coffee shops in railway stations of the JR East Japan. (Taito-ku, Tokyo)
Their attractive message emphasizes that good tastes of gibier meats are condensed in summer season because deer and other wild animals grow this season taking lots of nutrient-rich green grasses. Gibier meats are in season now.
Appeals for consumption of gibier meats in summer season are being spread by many restaurants to deny customers’ understanding that the meats are available only during hunting seasons of autumn and winter.
These restaurants have been challenging a business plan of serving gibier dishes to their customers all the year around.
“Gibier Fare in Kyoto Tamba,” jointly held by three cities of Fukuchiyama, Maizuru, and Ayabe in Kyoto prefecture, is now at its peak.
The Gibier Fare continues until August 21, in which 20 restaurants and stores, including Japanese food restaurants, French restaurants, and farmer’s inns in the cities, join to give a boost to the gibier festival.
Those restaurants prepare their own gibier dishes with fresh meats of deer hunted this summer, including venison hamburgers and buckwheat noodle with deer meats.
The Nagano Prefectural Government has taken initiatives in enhancing publicity activities on summer gibier cuisine throughout the prefecture.
At Matsumoto and Nagano cities in the prefecture, a number of restaurants are now jointly organizing a special campaign of Nagano summer gibier cuisine.
In Tokyo, one of the biggest gibier meat consuming cities in the country, JR (Japan Railway) East Food Business Co., Ltd. based at Kita-ku, Tokyo, also launched a new business of marketing gibier dishes such as “Gibier Curry Rice” and “ Venison Burger” through its chains of coffee shops and hamburger restaurants mostly located inside JR stations in many prefectures.