A deli specialized in kale called KALE FARM sells a wide variety of kale products (in Toshima-ku, Tokyo)
Several types of kale products are now available for home cooking
Kale is no longer just an ingredient of bitter unpleasant aojiru green juice. Today, it’s cool to eat kale salad or kale soup for its super high nutrition value above all. It’s 50 times richer in beta-carotene than cabbage (Beta-carotene helps maintain healthy skin.)
Retailers say one of the great ways to eat kale is to eat it raw in a salad (in Shinagawa-ku, Tokyo)
The popularity of kale is as a superfood is growing in Japan mainly among young beauty-conscious women, following the endorsement of models and celebrities at home and abroad.