TOKYO, Jan. 21 — The National Federation of Agricultural Cooperative Association (JA ZEN-NOH), a marketing arm of the Japan Agricultural Cooperatives group, started selling on Jan. 20 protein soup made with domestically-produced skimmed milk powder.
The powdered product, to be consumed by dissolving it in hot water, will be included in the lineup of JA ZEN-NOH’s Nippon Yell brand.
The protein — made using ingredients from Hokkaido such as skimmed milk powder, onions, sweet corn and red bean powder — comes in three types, including corn soup.
JA ZEN-NOH hopes to boost consumption of milk by utilizing skimmed milk powder to produce protein products, amid the growth of markets for such products for muscle building.
The product was developed in collaboration with Takeuchi Seiyaku, a protein maker based in Tokyo’s Shinagawa Ward. Last year, JA ZEN-NOH and Takeuchi Seiyaku jointly developed a protein product that uses Japan-made whey.
Protein soup is proving popular among consumers hoping to take protein without chilling the body.
The product, priced at 3,380 yen per a 600-gram pack, can be purchased at Takeuchi Seiyaku’s online shopping website and other places.
Protein soup made with ingredients from within Japan