Tokyo-based fruits and vegetable wholesaler adopts very Japanese cardboard boxes for export

New boxes exclusively designed with impressive Japaneseness (Photo by Rengo)

New boxes exclusively designed with impressive Japaneseness (Photo by Rengo)

TOKYO, Oct. 13 – Japan’s largest fruits and vegetables wholesale company has recently adopted all-new designs for export cardboard boxes. They are created to give a very distinctive image of Japan and differentiate genuine Japanese products from others. Also, they are designed to fit perfectly on pallets for improved loading efficiency.

Tokyo Seika Corporation collaborates with Wismettac Foods, Inc., an exporter of “SUGOI” series products, and the boxes are made by Rengo Co., Ltd., a paper box manufacturer. The wholesaler started using the boxes this year, initially for satsumaimo (sweet potatoes) and mikan (tangerine oranges). “We want to differentiate our products (from fake made-in-Japan products in the markets) using these boxes and gain fair recognition in terms of quality and taste,” the company said.

They are designed to fit on the pallets with a large amount of distribution.

A local agricultural cooperative in Ibaraki Prefecture, JA Namegata Shiosai, plans to export 680 tons of sweet potatoes this year, more than ten times compared to last year. “We are more motivated to produce high-quality products to match these beautiful boxes, and they’ll help us prove genuine taste and improve our brand power, ” an official of the JA said.

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