“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Cooperatives
【News】Norinchukin, Nokyo Tourist to send rural trip videos overseas to spur inbound tourism (Apr. 22, 2017)
The Central Cooperative Bank for Agriculture, Forestry and Fishery (the Norinchukin Bank), Nokyo Tourist Corporation and two non-agricultural companies have launched a joint program to bring more inbound travelers to rural areas in Japan. The plan says some overseas travelers are offered monitor tours in rural areas in Japan to be filmed in short videos that show how they enjoyed the trips in Japan. The video clips are then provided to approximately 100 tour companies mainly in Asia to help them include those areas as new destinations in their Japan tours. The first video footage will cover the tour in Hiroshima and Ehime Prefectures of nine female travelers from Taiwan … Continue reading
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【News】 More than 80 percent of Japanese farmers reconfirm necessity of agricultural cooperative’s businesses: Agricultural Ministry’s poll finds (April 3, 2017)
The Ministry of Agriculture, Forestry and Fisheries (MAFF) made a march 28 announcement of farmers’ opinion poll on business activities of multi-purpose agricultural cooperatives (JAs) which are engaged in various business activities. More than 80 percent of farmers polled answered that it will be continuously necessary for the agricultural cooperatives to provide services to their member farmers with businesses such as marketing of agricultural and livestock products, supplying production inputs and banking, as well as farm guidance. The poll of 1149 farmers throughout the country was conducted by MAFF during a period from late August to early September, 2016. MAFF asked these farmers about their opinion on each of JA’s … Continue reading
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【News】ZEN-NOH to reform its business system with direct marketing and price cuts by competitive bidding (March 29, 2017)
ZEN-NOH (National Federation of Agricultural Cooperative Associations) or a national marketing and supply business organization of agricultural cooperatives (JAs) held an extraordinary general representative meeting on March 28 to decide its business reform policies and annual business program with a special emphasis on an increase in farmer’s income. Competitive biddings will be widely applied to ZEN-NOH’s purchases of production inputs from manufacturers so as to lower prices of the inputs to be supplied to JA’s member farmers by getting the advantage of scale in JA’s joint purchasing business system. ZEN-NOH plans to considerably reduce diversified brands of fertilizers to cut their supply prices. In fiscal 2017, for instance, a number … Continue reading
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【News】 Asian farmers’ organizations agree to further enhance cooperation for raising agricultural productivity with developed technology (March 22, 2017)
“Asian Farmers’ Group for Cooperation (AFGC)” set up by farmers’ organizations in nine Asian countries completed a two-day session of its 17th annual conference held in Kuala Lumpur, Malaysia, on March 21. A main theme of the meeting this year was how to raise agricultural productivity with use of developed technology in their respective countries. Representatives of Asian farmers’ organizations exchanged their views and shared their experiences each other at the meeting, and reached agreement on enhancement of cooperation for promoting necessary information as well as sharing it among themselves. Participants from the Philippines, India and Sri Lanka presented their respective reports on achievements of farmers’ income-raising projects implemented with … Continue reading
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【News】 JA ZENCHU promoting people’s understanding on cooperatives through Google, Yahoo and YouTube (March 14, 2017)
JA ZENCHU (Central Union of Agricultural Cooperatives), an apex organization of agricultural cooperatives (JAs) in Japan, launched an online publicity project with major web search engines such as Google and Yahoo as well as a video hosting site YouTube to promote better understandings of the people on self-reforms of JA’s organizations and activities of farmers’ cooperatives themselves. JA ZENCHU’s online video, named as “JA wa mirai-e-tsunagu (literally, JA is leading to your future.)” is highlighted by an animation story drawn with a single stroke, telling net viewers about a sense of values created by cooperatives. The animation has an impressive story of cooperation with a special emphasis on various functions … Continue reading
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