“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Cooperatives
Japan starts exporting Unshu oranges to Vietnam
TOKYO, Nov. 24 – Following Vietnam’s lifting of an import ban on Japan-grown Unshu Mandarin oranges in October, growers in Wakayama Prefecture will become the first to ship the oranges to the country in late November. JA Arida, an agricultural cooperative in Wakayama, Japan’s top growing region of Unshu oranges, plans to ship some 2 tons of early-season varieties to Vietnam in the current fiscal year. Growers hope their oranges – with a unique sweet-sour flavor which differentiates them from oranges from other countries – will appeal to rich consumers in Vietnam. Vietnam agreed to lift the import ban under the condition that the oranges are cultivated at registered farmlands … Continue reading
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Norinchukin Bank to establish an investment subsidiary
TOKYO, Aug. 11 – Norinchukin Bank announced on Aug. 10 that it will set up a subsidiary specializing in investment in an effort to invest more in unlisted companies. It plans to launch a 39-billion-yen fund in October to help improve its own profitability, as well as supporting growth of firms in the food and agriculture sectors and contributing to digitalization of agricultural cooperatives in Japan, known as the JA group. The new company, Norinchukin Capital, will be capitalized at 100 million yen and will be wholly owned by Norinchukin Bank. Norinchukin Capital will operate two different funds to increase the value of companies it invests in and then obtain … Continue reading
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Wakayama farm coop worker wins contest for men promoting snacks
WAKAYAMA, May 1 – Aki Okazaki, 25, who works at an agricultural cooperative in Wakayama Prefecture, won an online contest participated by male employees from 30 confectionery makers nationwide promoting snacks of their companies. At the contest, Okazaki, a worker at JA Kinan, promoted dried Japanese plums, the farm coop’s new product. “I am honored,” Okazaki said. “I would like to make use of this achievement to promote sales of local specialties.” The contest, organized by confectionery firm Yamaboshiya Co., Ltd., solicited votes online between late March and mid-April and announced the results on April 23. It received 15,325 votes. “To be honest, I was quite surprised by the result … Continue reading
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Farm coop in Kagoshima promotes eco-friendly prewashed rice
TOKYO, March 29 – In an effort to preserve the beautiful sea of Amami in Kagoshima Prefecture, a local agricultural cooperative and a rice producer have been conducting a campaign since last December to promote purchases of prewashed rice. The initiative by JA Amami and Kagoshima Pearl Rice Co., Ltd., has proved successful, with the sales of prewashed rice at their stores between December and February totaling 51,140 tons, up 36.6 percent from the same period a year before. The ratio of prewashed rice reached 35.7 percent of the total sales, up 7.6 percentage points. “As people understand the benefits of prewashed rice, we are seeing more repeat purchases,” said … Continue reading
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Japan’s agricultural cooperative organizations sign deal on business tie-up with convenience store chain FamilyMart
TOKYO, March 17 – The National Federation of Agriculture Cooperative Associations (JA ZEN-NOH), the marketing arm of Japan’s agricultural cooperative (JA) group, and Norinchukin Bank, the group’s financial arm, announced on March 16 that they have signed a business tie-up deal with Itochu Corporation and FamilyMart Co., Ltd. on sales and product development of farm produce. They will cooperate on boosting sales of homegrown agricultural products at FamilyMart convenience stores. They are also planning to make FamilyMart’s cashless payment app FamiPay usable at the JA group’s facilities including farmer’s stores. JA ZEN-NOH and Norinchukin Bank acquired FamilyMart’s stocks worth 57 billion yen — 10 billion yen by JA ZEN-NOH and … Continue reading
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