“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Paddy field area temperature 2 degrees lower than city area temperature: NARO and Hokkaido University
HOKKAIDO, Mar. 16 – The National Agriculture and Food Research Organization (NARO) and Hokkaido University have reported in numerical models that paddy fields contribute to lowering air temperature in summer. They confirmed in the simulations that, on sunny days in summer, the temperature in the area with paddy fields is lower by around 2 degrees than in the urban area and that paddy fields can help control the temperature in a broader area. The research scientifically explained one of the multiple functions of paddy fields. It also finds that this mercury control effect diminishes if carbon dioxide (CO2) in the air increases, and that will make us more susceptible to … Continue reading
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“Fruit Kingdom” Yamanashi creates promotional videos in English to win fans overseas
YAMANASHI, Mar. 13 – Yamanashi Prefecture has created a trilogy of videos in English on the prefecture’s official channel on the video-sharing site “YouTube” to present the charms of its agricultural products. It’s part of the initiative to address potential customers overseas, as delivering face-to-face messages is difficult due to the Covid 19 outbreak. The prefecture has posted the three videos, releasing the first one in mid-February. Each content is about two to three minutes long, all spoken in English. They explain that Yamanashi is called the “Fruit Kingdom” and that it participates in the “4 per mille initiative,” a global program to cut carbon dioxide emissions, for the first … Continue reading
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Japan’s soy milk production hit record high in 2020, reflecting household consumption growth
TOKYO, Feb. 16 – Soy milk production from January to December 2020 in Japan was record-high 430,534 kiloliters, according to the survey of Japan Soymilk Association. The use of plain soy milk for home-cooked dishes is expanding. However, the production growth slowed down in the October-December period as the number of convenience store shoppers dropped primarily in business districts due to the Covid-19 outbreak. The production volume of soy milk products in 2020 grew 5.3% year-over-year to 430,534 kiloliters. “People today use soy milk quite regularly for cooking hot pots and other dishes and for coffee,” according to the association.
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New Japanese cuisine goodwill ambassadors appointed, first from 18 countries
TOKYO, Jan. 26 – The Ministry of Agriculture, Forestry and Fisheries newly appointed 36 people from 30 countries and regions as Japanese Cuisine Goodwill Ambassadors to help promote Japanese cuisine and food culture, as part of efforts to boost exports of Japan-grown farm produce. Eighteen countries including South Korea and Singapore were newly added to the list of countries and regions where the goodwill ambassadors, mainly chefs, were chosen from. Alon Than, the first ambassador to be appointed from Poland, is an owner of a Japanese restaurant and the 2015 champion of World Sushi Cup, a sushi competition for foreign chefs held by the ministry. Chosen from Spain is Andoni … Continue reading
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[COVID-19] Japan’s rice export to Greater China grows as more young people turn home chefs
TOKYO, Jan. 10 – The export of Japanese rice to Greater China (China, Taiwan, and Hong Kong) is surging. The demand for Japanese rice in those markets is growing as more people started to dine at high restaurants and cook more at home, while work-from-home policies are prevailing to stop the spread of the Covid-19. Also, there is a stronger demand from young people there who started to enjoy cooking at home. According to a person involved in the agricultural wholesale market in Beijing, Japanese rice is one of the favorite ingredients among local young home cooks. The number of young people who enjoy cooking at home is increasing due … Continue reading
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