【News】Good-looking animated personifications of Japanese rice brands gaining popularity, encouraging young Japanese to eat more rice (Apr. 27, 2017)

Cartoon programs featuring rice-themed characters are rising in popularity. One features a group of moe-type cute female characters and another a team of good-looking male personifications of popular Japanese rice brands, for example, both in order to develop a fondness for rice among young Japanese who are increasingly moving away from rice. The Ministry of Agriculture, Forestry, and Fisheries of Japan has decided to use the anime characters on its official posters to promote Japanese food overseas, and the potential of those characters as new promotional tools are drawing attention. In April this year, a 5-minute TV anime program, Love Kome -We Love Rice-, went on air on six local … Continue reading

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【News】Intellectual Property Strategy Headquarters to block unauthorized cultivation of Japanese agricultural crops in foreign countries (April 27, 2017)

The Japanese government decided on April 26 to strengthen its support measures to be taken for variety registration of Japanese agricultural crops in foreign countries. The measures aim at protecting Japanese breeders’ rights of marketing seeds, plants and harvests of the crops concerned by registering the plant patents with overseas authorities in order to block unauthorized cultivation of those crops in foreign countries. The government plans to revise its Intellectual Property Promotion Plan next month, in which the new support measures are to be put into practice. A draft of the new Plan was proposed by the government at a meeting of its Intellectual Property Strategy Headquarters on April 26. … Continue reading

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【News】Nicolai Bergmann’s floral art displayed in Tokyo’s Marunouchi district (April 28, 2017)

A large spherical floral artwork, measuring 2.5 meters in diameter, appeared on April 27 at Shin-Marunouchi Building near JR Tokyo Station to commemorate the 10th anniversary of the opening of the building. The flower ball, titled “Blooming Waltz,” was designed by 40-year-old Danish flower artist Nicolai Bergmann. Bergmann, now a resident of Tokyo, studied at a gardening school in Denmark and moved to Japan, inspired by Japanese cultures such as kimono and traditional handicrafts. While working at a flower shop in Saitama Prefecture, he studied the Japanese art of flower arrangement. After he opened his own flower shop, his distinctive arrangements created by fusing Japanese and European aesthetics attracted a … Continue reading

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【News】 Japanese government to consider stricter mandatory labeling of GM foods (April 27, 2017)

The Consumer Affairs Agency of Japan is now considering expanding the scope of mandatory labeling of so-called GM foods that contain ingredients derived from genetically modified organisms. Under the mandatory labeling system, eight kinds of agricultural products, including soybean, corn, potato, rapeseed, and cottonseed, are currently subject to the labeling requirement. Furthermore, GM labeling is also required for 33 food items containing ingredients of these 8 kinds of farm crops such as tofu (bean curd), natto (fermented soybeans), miso (soybean paste) and snack food. The Consumer Affairs Agency, however, mandates labeling only for food products whose three largest ingredients by weight contain GM crop substances and the GM substances account … Continue reading

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【News】 Japan’s Deputy Prime Minister Aso emphasizes difference between TPP multilateral talks and Japan-U.S. bilateral negotiations (April 26, 2017)

Japanese Deputy Prime Minister Taro Aso said on April 25 his government will not guarantee the United States to offer deals similar to those agreed in negotiations on the Trans-Pacific Partnership (TPP) free trade pact if Japan decides to purse a bilateral free trade agreement with the U.S., stressing that Japan’s gains in the bilateral trade talk differ from those in multilateral negotiations. By responding to a question raised at the session of the House of Councilors’ Committee on Financial Affairs, Deputy Prime Minister Aso emphasized the Japanese stance that his administration will not respond a request on removal or cuts of import tariffs of farm products exceeding the level … Continue reading

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