“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Japan’s grape growers targeting female market with Hello Kitty
NAKANO, Oct. 29 — An agriculture cooperative in central Japan has created gift boxes for its brand grapes with the Hello Kitty logo, aiming to attract females in their 50s and 60s to loosen their purse strings and buy the fruit as luxury gifts. Fruit is generally expensive in Japan, and people often buy grapes, melons and peaches as gifts. JA Nakano in Nagano prefecture, paired up with the local government in Nakano city, has manufactured gift boxes for a single bunch of its grapes “Shine Muscat.” It features Hello Kitty, Japan’s global iconic character.
Posted in Cooperatives, Food & Agriculture
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【Series】 Our Noh no Ikebana ： “Wildflowers are good to express satoyama landscapes” says Teruko Hoshino from Akita city, Akita Prefecture (Nov. 3)
“My first encounter with Noh no Ikebana was an open class held regularly by Midori net–Akita, an Akita-based association that support local agricultural infrastructure development. The idea of making something artistic out of agricultural products moved me so much that I decided to joint the team and help it organize the open classes and promotional activities. Akita has an active agricultural industry, but not many of Akita people living in urban areas are interested in agriculture. Then, how can I make more people interested in agriculture? I have been thinking about it for a long time. So Noh no Ikebana is the best tool for communicating the charm of agriculture … Continue reading
Posted in Noh no Ikebana, Photos
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Japan External Trade Organization sets on boosting exports of Kumamoto-made rice shochu
KUMAMOTO, Oct. 30 – Japan External Trade Organization’s office in Kumamoto Prefecture is seeking to boost exports of the local flagship specialty shochu liquor distilled from rice. It organized a tour in early September for alcohol buyers of washoku Japanese restaurants in the United States to visit distilleries in the prefecture. The tour was aimed at familiarizing foreign buyers with the flavor and the efforts that go into production of shochu which, unlike Japanese sake, is still little known abroad. JETRO also supports local distillers conduct market research and develop sales strategy for the U.S. market so that their products can compete with South Korean soju liquor which enjoys strong … Continue reading
Posted in Food & Agriculture
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TPP talks without US edge closer to new deal ahead of APEC
URAYASU, Nov. 2 — Officials from the remaining 11 members of Trans-Pacific Partnership (TPP) have managed to narrow differences, raising hopes that they could reach a new trade deal without the United States during their Nov. 8-9 ministerial meeting in Vietnam. TPP-11 officials met in Urayasu city, near Tokyo, for three days that ended on Nov. 1. They focused on narrowing the list of provisions that will be put on ice in the hopes that the U.S. will return to the TPP. “We advanced the discussion,” Kazuyoshi Umemoto, Japan’s chief negotiator, told reporters after the meeting. Umemoto said members agreed on certain provisions, including the data exclusivity period for biologic … Continue reading
Posted in Farm Policy, Trade Talks
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JA-ZENCHU opens website to introduce best rice brands of 47 prefectures of Japan
TOKYO, Oct. 30 – Central Union of Agricultural Cooperatives (JA-ZENCHU) launched a new website that introduces best rice brands from all of 47 prefectures of Japan on October 30, 2017. Viewers can search for mostly-recommended rice brands by specific characters such as flavor or stickiness or even the type of dishes with which they go well. The site opened as a part of JA Group website. There are individual pages for each rice brand that contains a radar chart of scores in eight aspects, as well as a positioning map based on the taste. The new website will hopefully help JA-ZENCHU to publicize distinctive qualities of different rice brands and … Continue reading
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