Eyeing new markets, Japan’s researchers develop fragrant rice

Researcher Hiroki Nakamura, with Princess of Fragrance, new fragrant Japanese rice he developed at Tottori Agricultural Research Center.

Researcher Hiroki Nakamura, with Princess of Fragrance, new fragrant Japanese rice he developed at Tottori Agricultural Research Center.

TOKYO, Feb. 18 — A group of researchers has launched a new Japanese rice, called “Princess of Fragrance” that should appeal to people at home as well as abroad.

The Tottori Prefecture Agricultural Research Center offered rice tasting, along with some new recipes that highlights culinary opportunities, at Mistukoshi department store in Tokyo’s upmarket Ginza shopping district on Feb. 17.

The researchers spent around 10 years developing the fragrant rice and started a sales trial of the 2017 produce.

“The rice has a nutty and rich flavor and it boasts a chewy texture,” said Hiroki Nakamura, who developed Princess of Fragrance with his team at the research center.

“This rice goes very well with Asian ethnic food, so we hope we can soon sell it overseas,” he added.

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