JA Miyagi groups push Japanese pear exports to Vietnam

MIYAGI, Oct. 15 — Japanese agriculture cooperatives in northern Japan have held a promotional event for their pears in Ho Chi Min city, after Vietnam lifted a 10-year ban on this crunchy fruit from Japan in January.

The Japanese pear, known as nashi, is apple-shaped with golden speckled skin and is somewhat different to a European pear; it is firm, crispy, sweet and juicy.

JA Miyagi Sennan and groups from its area displayed their Miyagi Zao nashi and offered tastings to customers at a Japanese chain supermarket in the southern Vietnamese city on Oct. 14.

JA Miyagi Sennan officials said Southeast Asia is a potential market worth pursuing.

The Japanese government set a target to boost the annual value of agricultural exports at 1 trillion yen by 2020.

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