JA Minds’ award-winning signboard stands in front of its Tama branch office in Fuchu, Tokyo.
JA Minds, an agricultural cooperative in Fuchu, Tokyo, won the Yellow Pencil – equivalent to a gold prize – in this year’s D&AD Awards, an award for design and advertising recognized throughout the world.
The award, sponsored by British Design and Art Direction, a London-based design promotion organization, is known as one of the world’s four major design awards.
JA Minds won its award in the category of branding schemes, which includes activities to publicize brand values to customers using logos.
6D-K, a Tokyo-based firm headed by graphics designer Shogo Kishino, designed the icon-based logos, which are used in JA Minds’ signboards, in-store maps and wall displays. The new logos were created last year to commemorate the 20th anniversary of the merger of five agricultural cooperatives in western Tokyo.
JA Minds officials said the new logos and signs drastically change the conventional image of agricultural cooperatives, adding that they will make the best use of the award-winning logos in their activities.
(July 10, 2013)