Suzuki Farm in Kakegawa, Shizuoka Prefecture, plans to increase cultivation of its white strawberries, which are marketed at a high price of 2,500 yen to 3,000 yen per box containing 15 to 18 berries.
Now the strawberries are sold at some department stores in the Tokyo metropolitan area. The farm grew them experimentally last year, but plans to grow more this year because of strong sales.
Although the farm considered exporting them to Hong Kong, it decided to concentrate on the domestic market due to their high unit price.
The white strawberries produced by the farm are called Pearl White, the variety which is even whiter than other white strawberries and has a sweet smell like flowers. They have a sugar content of 13 to 15 degrees Brix. Since it is a privately bred variety, there are only a limited number of Pearl White growers in the nation.
The strawberries are available at department stores such as Daimaru Tokyo and Takashimaya’s Shinjuku and Tamagawa stores.