JA ZEN-NOH Hyogo, a Hyogo prefectural headquarters of ZEN-NOH (National Federation of Agricultural Cooperative Association) or a national business organization of agricultural cooperatives (JAs) opens a directly-managed restaurant in Ginza, Tokyo on October 27.
JA-ZENCHU president Choe Okuno (left) and top leaders of JA’s national organizations enjoy sweet taste of “Kobe beef” at the pre-opening party of JA ZEN-NOH Hyogo’s new restaurant named “KOBE PLAISIR.” (Ginza, Chuo ward, Tokyo)
The restaurant serves “Kobe beef” and other dishes prepared with premium ingredients produced in Hyogo prefecture to increase lovers of its Kobe beef and other local foods among consumers in the Tokyo metropolitan area.
A pre-opening party was held on October 24, inviting both of JA-ZENCHU’s president Choe Okuno and ZEN-NOH’s president Yoshimi Nakano.
Okuno celebrated the opening by saying “This restaurant, I hope, will become a base for further broadening the appeal of Japanese beef to all over the world.”
The restaurant named “KOBE PLAISIR,” the second restaurant of the JA ZEN-NOH Hyogo, which follows the first one opened at its home city of Kobe in 2008, started its business in Ginza, expecting to increasingly invite guests of international tourists with an eye to the Tokyo 2020 Olympic and Paralympic.
They have 81 seats in total. An average cost for dinner will be around 25 thousand yen per person.
The KOBE PLAISIR will welcome its guests by serving farm products grown in Hyogo prefecture as well as various kind of Japanese sake locally brewed only with “Yamada Nishiki” or premium-grade sake rice, which is one of especial products in the prefecture.