With Green sells a bowl of salad full of vegetables, meat and brown rice (in Kagurazaka, Tokyo)
Salad can be a full meal. More and more people are embracing the new salad trend of eating a bowl of salad with lots of vegetables, brown rice and meat with a spoon or folk to make their bellies full.
A number of new shops and restaurants are opening to meet the growing needs for the big, healthy and hearty salad mainly in central part of Tokyo. Some retailers and one food processing company are also entering the new market, the former with their original main dish salad and the latter with an easy-to-cook brown rice salad topping. The trend is growing not only in the restaurant industry but in the ready-to-eat and home-made meal segments.
My Salad Factory makes your salad right in front of you (in Kichijoji, Tokyo)
1) All of these go into one bowl of salad
A new salad shop called “With Green” opened in Kagurazaka, Tokyo, early this year, targeting female or health-conscious male customers who work in the offices in the surrounding area. There are more than 20 different vegetables, meat and other ingredients in the showcase. A shop worker puts whatever you order in a plastic bowl and dress them very quickly. In only a few minutes, you have your own bowl of salad which is big enough to make you full. The shop sells only salad and drinks to go with the salad, not a bread.
One of its main products is “Steamed Chicken, Apple & Brown
2) The ingredients are cut into one-to three-centimeter pieces by a moon-shaped knife.
Rice Salad.” It has a bed of leafy green and purple cabbage, and grated carrot, chicken breast, brown rice and seasoned lotus
3) Hearty salad made up of tomatoes, pork meat, avocado and other several ingredients is ready.
root as toppings. Standard size (M size) of this saladwill cost you 880 yen while the pricing for other types of salad in the same standard-sized bowl ranges from 830 to 1,130 yen. This is a bit expensive, you may think, but remember, one bowl of salad has 200-350 grams of vegetables and makes you really full.
“My Salad Factory” is a shop specialized in chopped salad in
4) Eat with a spoon like rice bowl dishes!
Kichijoji, Tokyo. It opened in late January this year but it’s already full of young female and non-Japanese customers every day.
Customers can choose from 4 salad bases (lettuce, spinach, and so on) and 24 toppings (tomato, apple, meat, tofu, and so on). Then a shop worker will chop the ingredients using a moon-shaped knife to make a salad to order. The price of the custom salad with four toppings starts from 950 yen.
[Retailers and rice processing companies entering new market]
Staffs of rice processing company promoting brown rice salad topping
Retailers and rice-processing companies are also paying attentions to the rising popularity of bowled salad.
At a major convenience store Lawson, you can now buy a series of “Main Dish Salad” that features chicken meat, salmon, cheese or other nice toppings. The first series was released in September last year and the new series was introduced in April this year. They are popular particularly among young female customers in their 30s and 40s.
A major supermarket chain Seiyu also introduced two types of bowled salad, “Granola & Chicken Salad” and “Serial & Shrimp Salad,” at its deli section in June this year. Both of them are priced at 348 yen before consumption tax. The combination of multigrain rice and colorful vegetables will “make a salad a filling meal,” according to the company.
In April this year, Alpha Food Corporation, a major rice processing company based in Izumo-shi, Shimane Prefecture, released “Brown rice for salad.” It uses home-grown glutinous brown rice and adds a crispy texture when mixed in salad.