| As your Father’s Day gift, how about sending ukiyo-e and Omi beef together in one box? Hyotanya, a Japanese restaurant in Omi-Hachiman, Shiga Prefecture, is selling a series of gift items that are catching the eye of consumers.
The name of the collection is “Art Beef Gallery.” The restaurant uses the vivid red meat and finely marbled white color of Omi beef to “color” part of ukiyo-e Japanese woodblock prints to make a gift that allows you to enjoy Japan’s highest-ranked A5-grade beef tastefully and visually. The products come in four patterns, such as Akafuji (Red Mt. Fuji) and Renjishi (Kabuki lion dancer). You can also enjoy decorating your room with the artwork even after consuming the meat. The restaurant began offering them in 2021 as part of its efforts to promote Omi-brand beef further while the consumption was sluggish due to the COVID-19 pandemic. “I want to make people smile from eating Omi beef on their special days,” said Kentaro Namajima, managing director.
 A renowned ukiyo-e print of a Kabuki actor is recreated using the vivid red meat and finely marbled white color of Omi beef (in Omi-Hachiman City, Shiga Prefecture) The Art Beef Gallery is available on the restaurant’s online shopping site. The price for a set containing 300 grams of beef chuck flap (a cut from the shoulder) starts from 7,000 yen. |