“What goes best with milk?” Hokuren asking consumers to vote by Nov. 30

TOKYO, Oct. 5 – “What’s the best food to pair with milk?” Hokuren Federation of Agricultural Cooperatives of Hokkaido, Japan, has started a nationwide poll to choose the best milk companion as part of its ongoing effort to boost milk consumption. Hokuren’s website has a list of candidates, and you can cast an online vote on the website or the X (ex-Twitter) by November 30.

The campaign is part of the “Milk Land Hokkaido” initiative for encouraging the consumption of milk and dairy products. The Milk Land Hokkaido has prepared a special website with the posters of ten “election” candidates: bean jam buns, toast, cakes, curry and rice, doughnuts, chocolates, cookies, ramen noodles, strawberries, and cereals. Voters can also name other foods if whatever they like is not on the list.

After the poll, 1,000 voters can win prizes such as a gift catalog worth 5,000 yen or a box of assorted cheese from Hokkaido worth 2,000 yen.

Image of the “General Election for Best Milk Companion” on the special website (provided by Hokuren)

Image of the “General Election for Best Milk Companion” on the special website (provided by Hokuren)

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