“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Food & Agriculture
【News】 Nearly half of farm co-ops join local chambers of commerce and industry, stepping up cross-sector cooperation (Sept. 8, 2015)
45 percent of primary agricultural co-operatives (JAs) nationwide have become a member of local chambers of commerce and industry, indicating improved coordination between commercial and agricultural organizations, according to a survey conducted by the Japan Chamber of Commerce and Industry. The survey showed that many farm co-ops and the chambers have cooperated in holding events, as well as developing new products and services. The chamber says such joint efforts by different industries is important to make good use of local resources and revitalize regional areas. The survey was conducted on chambers of commerce and industry nationwide between November last year and the end of January. 451 chambers, 88 percent … Continue reading
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【News】 Soaring skim milk powder prices hindering wagyu cattle breeding (Sept. 4, 2015)
Daisuke Matsumoto Prices of skim milk powder — indispensable ingredient for calf feeding – have risen to a record high, becoming a serious concern for the wagyu cattle production industry. As market prices are predicted to remain high in the future, it may become difficult for the industry to meet the government’s goal of increasing wagyu production. According to the farm ministry’s agriculture price index, the price of skim milk powder for livestock feed stayed at around JPY10,000 per 20 kg since the end of 2013, nearly twice as much compared with a decade ago. Although the price dropped slightly in the recent months, it is still 20 percent … Continue reading
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【Editorial】 Japan’s tourism boom an opportunity to expand agricultural income (Sept. 4, 2015)
Waves of visitors from foreign countries are flocking to Japan, with their number approaching the 2 million mark on a monthly basis. Tourists, especially from Asian countries, are on the rise fueled by the weaker yen, relaxation in visa requirements and an increase in air routes and flights. In order to make this tourism boom a driving force to expand farmers’ income and revitalize rural villages, it is necessary to direct big-spending tourists to regional areas as repeaters. The government and the private sector should work together to take timely and sustainable measures to let it happen. According to the Japan Tourism Agency, the number of overseas tourists totaled … Continue reading
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【News】 Local monsters rampage to save Japan (Sept. 2, 2015)
Kazuhiro Eguchi “Local monsters” designed based on local specialties including agricultural products are drawing attentions as new tools for regional promotion. They are a little different from cute local mascot characters (yuru-chara) in how they leave strong impression. The whole project is produced by Dai-Ichi Tsushinsha Inc., an advertising company headquartered in Tokyo, and Hiroshi Sagae, a master art director of special effects films particularly known for his work on the monster film “Gamera.” So far, they already created two dimensional images of 49 monsters and three dimensional models for 23 monsters among them, each inhabits in 46 different prefectures. Several monsters use agricultural products as motif. For example, Twoon … Continue reading
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【News】 JA turns Shinjuku Station virtual veggie shop on “831 (vegetable) day” (Sept. 1, 2015)
A huge virtual vegetable shop appeared in the Shinjuku subway station in Tokyo on August 31, 2015. Several vegetable shelves printed on huge posters were put up on the wall and three-dimensional wraparounds featuring a Japanese radish, corn, sweet potato, and three other vegetables were set up around the columns in the walkway. In Japan, August 31 is “the day of vegetables” because of the similarity in pronunciation of 8, 3 and 1 to the word “ya-sa-i (vegetables)” in Japanese. The creative display that started on the vegetable day was a campaign presented by JA (Japan Agricultural Co-operatives) Group for promoting vegetables grown in Japan. Many including families and foreign … Continue reading
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