Category Archives: Food & Agriculture

National Food Loss Reduction Conference held in Matsumoto, Nagano Prefecture, on the day of food loss reduction

NAGANO, Oct. 30 – Matsumoto city, Nagano Prefecture, held the 1st All Japan Food Loss Reduction Conference on October 30, 2017. At the conference, the city introduced one of its key efforts called “30-10 (sanmaru-ichimaru) Movement,” and run a panel discussion of restaurant and retail store owners and consumers to confirm the shared commitment to expanding the food loss reduction movement across the country. The participants also endorsed the decision to name October 30 “food loss reduction day” in Japan. The country, which depends on imports for about 60 percent of its food, discards 6.21 million tons of edible food every year. The purpose of the meeting was to build … Continue reading

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Japan-born Shine Muscat grapes gaining worldwide popularity

TOKYO, Nov. 2 – Growers of Shine Muscat grapes are recently enjoying brisk business, backed by the overwhelming popularity of the variety known for its sweet and aromatic taste and large, seedless berries that can be eaten without peeling. After the variety was registered in 2006, its cultivation quickly spread nationwide to become the leading breed. It is also gaining popularity in overseas markets, prompting foreign buyers to contact growers to do business with them directly. Because the variety has long shelf-life, it can be shipped through winter even after the production peak is over, helping to boost farmers’ profits. Farmers expanding production as buyers flock to the variety at … Continue reading

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Greenhouses glowing at night to grow high-quality chrysanthemums (in Tahara town, Aichi Prefecture)

AICHI, Nov. 5 – A number of greenhouses are glowing and creating a breathtaking night view in Tahara town, Aichi Prefecture. What creates this most spectacular scenery is lighting in chrysanthemum nurseries set by local farmers. In other words, it’s the latest skills and techniques of farmers that light up one of Japan’s largest chrysanthemum producers. You can enjoy the magnificent night view from a lookout at the height of approximately 150 meters in the park called Akabane Bunka no Mori. At around 9 p.m., glowing greenhouses appeared in the darkness as the farmers turned on the lights to keep the short-day plant nurseries bright. The greenhouses were lit up … Continue reading

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Japan’s grape growers targeting female market with Hello Kitty

NAKANO, Oct. 29 — An agriculture cooperative in central Japan has created gift boxes for its brand grapes with the Hello Kitty logo, aiming to attract females in their 50s and 60s to loosen their purse strings and buy the fruit as luxury gifts. Fruit is generally expensive in Japan, and people often buy grapes, melons and peaches as gifts. JA Nakano in Nagano prefecture, paired up with the local government in Nakano city, has manufactured gift boxes for a single bunch of its grapes “Shine Muscat.” It features Hello Kitty, Japan’s global iconic character.

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Japan External Trade Organization sets on boosting exports of Kumamoto-made rice shochu

KUMAMOTO, Oct. 30 – Japan External Trade Organization’s office in Kumamoto Prefecture is seeking to boost exports of the local flagship specialty shochu liquor distilled from rice. It organized a tour in early September for alcohol buyers of washoku Japanese restaurants in the United States to visit distilleries in the prefecture. The tour was aimed at familiarizing foreign buyers with the flavor and the efforts that go into production of shochu which, unlike Japanese sake, is still little known abroad. JETRO also supports local distillers conduct market research and develop sales strategy for the U.S. market so that their products can compete with South Korean soju liquor which enjoys strong … Continue reading

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