“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Food & Agriculture
【News】 Gibier festivals increasingly held in Japan to spread message “Enjoy Gibier Cuisine just in Summer Season” (July 31, 2016)
A number of restaurants increasingly launched a new business of serving wild game (gibier) dishes made with deer and wild boar meats this summer with a slogan of “Enjoy Gibier Cuisine just in Summer Season.” Their attractive message emphasizes that good tastes of gibier meats are condensed in summer season because deer and other wild animals grow this season taking lots of nutrient-rich green grasses. Gibier meats are in season now. Appeals for consumption of gibier meats in summer season are being spread by many restaurants to deny customers’ understanding that the meats are available only during hunting seasons of autumn and winter. These restaurants have been challenging a business … Continue reading
Posted in Food & Agriculture
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【News】 Highest priced rice certified in Guinness World Records: 11,304 yen per 1 kg (July 29, 2016)
Toyo Rice Corporation, one of the major rice diversified manufacturers in Japan based at Chuo-ku, Tokyo, made an announcement that its own brand rice produced in Japan was certified and listed in the Guinness World Records as the “World’s Most Expensive Rice” (11,304 yen per 1 kg). The Toyo Rice manufactured the “World’s Highest Quality Rice” by blending several varieties of rice, carefully selected from among top quality ones such as “Niigata-Koshihikari” and “Kumamoto-Nikomaru,” which were awarded gold prizes at the International Contest on Rice Taste Evaluation in 2015. The Corporation applies a unique technology in polishing the brown rice of the selected varieties, which does not remove effective ingredients from … Continue reading
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【News】 Rice produced in northern island Hokkaido is exported to Singapore along with snow-melted bottled water (July 28, 2016)
Hokuren, Hokkaido Economic Federation of Agricultural Cooperatives, launched a new business of exporting Hokkaido rice along with mineral water to Singapore. The bottled water is newly developed specially for boosting exports of Hokkaido rice to a tropical country of Singapore, which is named as “Daisetsuzan (literally, great snow mountain) water in Hokkaido.” At a number of supermarkets in Singapore, Hokkaido rice and its water are displayed for sale in the same section with guiding information saying “Enjoy taste of Hokkaido rice cooked with Hokkaido water.” By exporting bottled water with rice packages, Hokuren has raised a filling ratio of the containers for rice shipment, which made it possible to transport … Continue reading
Posted in Cooperatives, Food & Agriculture
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【News】 Agricultural cooperatives in Hokkaido to offer loyalty program for frequent-shoppers at their farmer’s markets (July 26, 2016)
Hokkaido Prefectural Union of Agricultural Cooperatives made an announcement on July 25 that the Hokkaido agricultural cooperative group (JA group) has started offering its own loyalty program for frequent-shoppers at JA farmer’s markets by using application software (app) designed to run on smartphones. The Hokkaido JA group’s program is to award points to consumers visiting farmer’s markets and other registered places in the prefecture. The consumers will be entitled to participate with their accumulated points in a lottery of gifts such as fresh farm crops and livestock products. The loyalty program is expected to play a role of inviting wide-ranged people to rural areas, which, the JA group hopes, will … Continue reading
Posted in Cooperatives, Food & Agriculture
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【Opinion】 Robots may take over labor, but not our pride for farming (July 18, 2016)
By Yutaka Une, farmer and philosopher The development of artificial intelligence (AI) is advancing rapidly along a range of fronts, including igo and shogi software. Let us imagine what would happen if farming machines are equipped with the technology. An unmanned tractor programmed with the latest AI suddenly stops before going into a rice field. It judged the rice field is too small and is not worth cultivating in terms of efficiency. AI can’t understand that rural villages would be deteriorated unless farmlands – even those under unfavorable conditions – are cultivated. Love for the home region should be programmed into the robot in order to solve the problem. Then, … Continue reading
Posted in Food & Agriculture, Others
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