“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Category Archives: Food & Agriculture
Greenhouses glowing at night to grow high-quality chrysanthemums (in Tahara town, Aichi Prefecture)
AICHI, Nov. 5 – A number of greenhouses are glowing and creating a breathtaking night view in Tahara town, Aichi Prefecture. What creates this most spectacular scenery is lighting in chrysanthemum nurseries set by local farmers. In other words, it’s the latest skills and techniques of farmers that light up one of Japan’s largest chrysanthemum producers. You can enjoy the magnificent night view from a lookout at the height of approximately 150 meters in the park called Akabane Bunka no Mori. At around 9 p.m., glowing greenhouses appeared in the darkness as the farmers turned on the lights to keep the short-day plant nurseries bright. The greenhouses were lit up … Continue reading
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Japan’s grape growers targeting female market with Hello Kitty
NAKANO, Oct. 29 — An agriculture cooperative in central Japan has created gift boxes for its brand grapes with the Hello Kitty logo, aiming to attract females in their 50s and 60s to loosen their purse strings and buy the fruit as luxury gifts. Fruit is generally expensive in Japan, and people often buy grapes, melons and peaches as gifts. JA Nakano in Nagano prefecture, paired up with the local government in Nakano city, has manufactured gift boxes for a single bunch of its grapes “Shine Muscat.” It features Hello Kitty, Japan’s global iconic character.
Posted in Cooperatives, Food & Agriculture
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Japan External Trade Organization sets on boosting exports of Kumamoto-made rice shochu
KUMAMOTO, Oct. 30 – Japan External Trade Organization’s office in Kumamoto Prefecture is seeking to boost exports of the local flagship specialty shochu liquor distilled from rice. It organized a tour in early September for alcohol buyers of washoku Japanese restaurants in the United States to visit distilleries in the prefecture. The tour was aimed at familiarizing foreign buyers with the flavor and the efforts that go into production of shochu which, unlike Japanese sake, is still little known abroad. JETRO also supports local distillers conduct market research and develop sales strategy for the U.S. market so that their products can compete with South Korean soju liquor which enjoys strong … Continue reading
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JA-ZENCHU opens website to introduce best rice brands of 47 prefectures of Japan
TOKYO, Oct. 30 – Central Union of Agricultural Cooperatives (JA-ZENCHU) launched a new website that introduces best rice brands from all of 47 prefectures of Japan on October 30, 2017. Viewers can search for mostly-recommended rice brands by specific characters such as flavor or stickiness or even the type of dishes with which they go well. The site opened as a part of JA Group website. There are individual pages for each rice brand that contains a radar chart of scores in eight aspects, as well as a positioning map based on the taste. The new website will hopefully help JA-ZENCHU to publicize distinctive qualities of different rice brands and … Continue reading
Posted in Cooperatives, Food & Agriculture
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Food product makers and retailers changing best-before date labeling to reduce food waste and discounting
TOKYO, Oct. 29 – More food manufacturers and retailers are adopting durable life labeling of a year and month without a day instead of best-before dates in a bid to provide extended best-before period for food products and reduce unnecessary disposal and discounts, as “food loss” – discarding food which can still be eaten – is increasingly becoming a social issue. The new labeling, introduced mainly for processed foods such as seasonings and beverages, also helps to improve the efficiency of distribution and inventory management, and many companies are likely to follow suit. According to the Ministry of Agriculture, Forestry and Fisheries, some 6.21 million tons of food that are … Continue reading
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