Category Archives: Others

Japan’s soy milk production hit record high in 2020, reflecting household consumption growth

TOKYO, Feb. 16 – Soy milk production from January to December 2020 in Japan was record-high 430,534 kiloliters, according to the survey of Japan Soymilk Association. The use of plain soy milk for home-cooked dishes is expanding. However, the production growth slowed down in the October-December period as the number of convenience store shoppers dropped primarily in business districts due to the Covid-19 outbreak. The production volume of soy milk products in 2020 grew 5.3% year-over-year to 430,534 kiloliters. “People today use soy milk quite regularly for cooking hot pots and other dishes and for coffee,” according to the association.

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New Japanese cuisine goodwill ambassadors appointed, first from 18 countries

TOKYO, Jan. 26 – The Ministry of Agriculture, Forestry and Fisheries newly appointed 36 people from 30 countries and regions as Japanese Cuisine Goodwill Ambassadors to help promote Japanese cuisine and food culture, as part of efforts to boost exports of Japan-grown farm produce. Eighteen countries including South Korea and Singapore were newly added to the list of countries and regions where the goodwill ambassadors, mainly chefs, were chosen from. Alon Than, the first ambassador to be appointed from Poland, is an owner of a Japanese restaurant and the 2015 champion of World Sushi Cup, a sushi competition for foreign chefs held by the ministry. Chosen from Spain is Andoni … Continue reading

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[COVID-19] Japan’s rice export to Greater China grows as more young people turn home chefs

TOKYO, Jan. 10 – The export of Japanese rice to Greater China (China, Taiwan, and Hong Kong) is surging. The demand for Japanese rice in those markets is growing as more people started to dine at high restaurants and cook more at home, while work-from-home policies are prevailing to stop the spread of the Covid-19. Also, there is a stronger demand from young people there who started to enjoy cooking at home. According to a person involved in the agricultural wholesale market in Beijing, Japanese rice is one of the favorite ingredients among local young home cooks. The number of young people who enjoy cooking at home is increasing due … Continue reading

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Nagano Prefecture creates movie to show right ways to stay safe from bears

NAGANO, Dec. 4 – Imagine. If you encounter a wild bear, what will you do? Nagano Prefecture made a short movie to show you what you should do to avoid the risk of bear attacks. It aims to reduce the risk of bear damage to humans by instructing the right ways to handle an unexpected encounter with a wild bear, as the numbers of bear sightings and personal injuries are on the rise in Japan. “It’s a unique initiative in Japan,” said an official from the prefecture department in charge of bird and wild animal damage control and gibier use promotion. In Nagano Prefecture, between April and October this year, … Continue reading

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JA Group Ibaraki and Kubota holds drive-in-theater-style agricultural machine show avoiding 3Cs

IBARAKI, Dec. 3 – An agricultural cooperative group in Ibaraki Prefecture (JA Group Ibaraki) and Kubota Corporation held a very new agricultural machinery show at the JA Agricultural Machinery Center in Ibaraki Town, Ibaraki Prefecture. The show was held in a setting like a drive-in theater, avoiding 3Cs (closed, crowded, and close-contact environments) and the spread of COVID-19 for the first time as an agricultural cooperative in Japan. A 270-inch monitor was placed on one side of the center stage to display product descriptions. Approximately 130 people, mostly corporative members, booked the tickets in advance and enjoyed the show sitting in 67 vehicles in the parking lots. The attendees listened … Continue reading

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