“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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【News】Japanese government’s TV program to attract inbound tourists to “Noh-Haku” of farm stay tours (June 4, 2017)
The Ministry of Agriculture, Forestry and Fisheries (MAFF) plans to carry out a full-fledged campaign to promote “Noh-Haku” or “farm stay tours” in Japan for international tourists this year. MAFF’s “Noh-Haku” campaign is aiming at informing inbound tourists of great fun staying at a traditional Japanese farmer’s house to experience rural life in an agricultural community or a fishing village. Two kinds of 30-minute TV programs will be produced this year to be broadcasted on overseas TV channels, introducing traditional performing arts, local cuisines, farm works and peaceful country scenes in Japan. MAFF’s “Noh-Haku” TV programs will come up this autumn on TV channels in Asian countries sending a number … Continue reading
Posted in Farm Policy, Food & Agriculture
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【News】MASUMOSS bonsai-style moss ball drawing worldwide attention (Jun 7, 2017)
A bonsai-style moss ball arranged in masu, a traditional wood container for drinking sake, is now becoming one of the popular interior items both in Japan and overseas. MASUMOSS, it’s called and is produced by Green’s Green, a company that transformed a land which was once abandoned in Niigata town, Niigata Prefecture, to a moss production field. A small plant such as Goyomatsu Japanese white pine tree and Korin Satsuki azalea is planted in a moss ball, which is made of moss planted on non-woven fabric, and placed in masu, which is made of wood grown in Gifu Prefecture. It debuted in 2015 at an interior design trade show in … Continue reading
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【News】Our Noh no Ikebana：“I want to express how the life spring from the soil,” says Harue Morita from Hachioji, Tokyo (Jun 2, 2017)
“I decorate the entrance with a Noh no Ikebana arrangement to welcome my guests. Until 1999, my family used to run a dairy farm, so I often use milkers as my containers. My favorite materials are burdocks, carrots, Chinese cabbages and other vegetables that I grow for my family. I’ve been doing Noh no Ikebana for about 20 years. Whenever I find vegetables in unique shapes, I get excited and start thinking how I can use them in my arrangements. My husband also gives me an idea when he finds vegetables in funny shapes. That way, I want to respect individual characters of each piece of the vegetables. For this … Continue reading
Posted in Noh no Ikebana, Photos
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【News】Unique tofu menu served at rooftop beer garden in Tokyo (May 28, 2017)
How about a glass of tofu cocktail at a beer garden? An open-air rooftop beer garden of Matsuya Ginza department store in Tokyo’s Chuo Ward is offering a variety of tofu recipes, including curry, cocktails and sweets. Sagamiya Foods Co., a tofu maker of Maebashi, Gunma Prefecture, supplied the ingredients in the hope that more young people will be attracted to tofu and contribute to increasing consumption of the food. Matsuya Ginza, which holds the event titled “the beer garden that makes you beautiful,” said they focused on healthy food to get support of women who are highly health-conscious. Its specialty is a 5,500-yen all-tofu dinner (plus free drinks) including … Continue reading
Posted in Food & Agriculture
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【News】Local governments turning to YouTubers to attract tourists (May 18, 2017)
An increasing number of local governments are turning to YouTubers – people who make money by creating online videos – to promote their local specialties and tourist spots. Some videos by popular YouTubers have attracted more than 1 million views, showing the power of social media in marketing efforts targeted at young people. The city of Iki located in Iki Island in Nagasaki Prefecture posted a video on YouTube in December 2016 to promote local specialties such as Iki wagyu beef and sea urchins, the products that are offered as gifts to people who donated money to the city under the hometown donation system. Yuka Kinoshita, 32, a popular YouTuber … Continue reading
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