TOKYO, Jul. 30 – The National Federation of Agricultural Cooperative Associations (ZEN-NOH) announced on July 29 that it developed a new line of protein powder featuring domestic ingredients. The products made with domestic milk whey, azuki red beans, and hojicha roasted tea powder as protein sources and flavorings are the first protein powder products sold under ZEN-NOH’s Nippon-Yell brand. The association thinks they will help expand the use of domestic ingredients in the growing protein market. The new Nippon-Yell protein items were developed with Takeuchi Pharmaceutical Co., Ltd. (Shinagawa Ward, Tokyo) and as collaboration products with the company’s popular protein brand, “THE PROTEIN. Of the protein ingredients, 7% is whey … Continue reading →

KUMAMOTO, Jul. 23 – A local agricultural cooperative in Ashikita Town in Kumamoto Prefecture (JA Ashikita) started to sell green tea leaves in special packages featuring characters of a manga series called Houkago Teibo Nisshi (Diary of Our Days at the Breakwater). Minamata Tea is grown taking advantage of the climate and natural environment of the Ashikita Town, Minamata, Kumamoto Prefecture, at altitudes of 100 to 600 meters, and has excellent aroma and flavor. Houkago Teibo Nisshi is a cartoon series about high school students enjoying fishing in the town of Ashikita, Kumamoto Prefecture, an area with a strong fishing industry within the jurisdiction of the JA Ashikita. The JA … Continue reading →

TOKYO, July 29 — Many companies in Japan are eagerly promoting food items and agricultural produce associated with France, inspired by the ongoing Paris Olympic and Paralympic Games. They hope to capitalize on the event to boost sales through such products as rice balls with French taste fillings and bouquets depicting the French national flag. The Mitsuhashi Inc., a rice wholesaler in Yokohama, Kanagawa Prefecture, started selling “Parisian Onigiri” rice balls at supermarkets in the Kanto eastern Japan region on July 26. The rice balls, which are meant to be eaten with a knife and fork, come in two types — truffle-flavored beef with ginger butter and basil-flavored salmon and … Continue reading →

SAITAMA, Jul. 17 – Eat French cuisine at school and feel additional excitement for the Paris Olympics and Paralympics Games! On July 16, five primary schools in Honjo City, Saitama Prefecture, served “Olympics School Lunch” as the Paris 2024 Olympic Games opening is approaching. Students thoroughly enjoyed traditional French cuisine at school. Just before noon, serving carts carrying soft baguettes, Julienne soup cooked with bacon, cabbage from the neighboring town of Kamisato, and some other ingredients, and chicken white bean Cassoulet stewed in tomato sauce were brought to classrooms at Honjo Higashi Primary School. Julienne is a French word for cutting vegetables and ingredients into strips. The menu to celebrate … Continue reading →