Category Archives: Farm Policy

Avoid accident! Japan’s firm ministry using virtual reality to call for safe work practices

TOKYO, August 9 – The farm ministry of Japan has recently created virtual reality (VR) videos that offer a virtual experience of accidents in the agriculture, forestry, fisheries sectors, and the food industry. These industries have higher accident rates than others, and the videos aim to raise safety awareness further. The Ministry of Agriculture, Forestry and Fisheries (MAFF) also anticipates using the movies in training by prefectures and local agricultural cooperatives. MAFF produced six 3-minute VR videos on accidents in four sectors-livestock, food manufacturing, wood, and fishing-in collaboration with private companies. For example, the video for the livestock industry workers offers a virtual experience of a cow attack that broke … Continue reading

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Agriculture ministry launches campaign and website to build better bridge between consumers and farmers

TOKYO, July 21 – The Ministry of Agriculture, Forestry and Fisheries announced on July 20 the launch of Nippon Food Shift, a national campaign aimed at closing the gap between consumers and food producers. The ministry will work together with the private sector to promote efforts made by the agriculture industry and farming villages, so that consumers will change their behavior and choose to buy domestically-made farm produce. The ministry set up a website on the campaign the same day and started soliciting ideas to inspire consumers to appreciate the origins of their food. The new basic plan for food, agriculture and rural areas, approved by the Cabinet in March … Continue reading

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Agriculture ministry releases strategy for sustainable food systems in English and French

TOKYO, July 6 – The Ministry of Agriculture, Forestry and Fisheries has released its strategy for sustainable food systems in English and French on its website, with a view to taking part in international rule-making efforts. The strategy, named MeaDRI, standing for measures for achievement of decarbonization and resilience with innovation, lists ways to reduce the environmental impact from agriculture by setting numerical targets to cut carbon emissions and use of chemical pesticides. According to the ministry’s Export and International Affairs Bureau, the English and French versions of the strategy focus especially on explaining specific challenges faced by Asia. The ministry sets a number of goals to be met by … Continue reading

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“Gohan Oishiku Itadaki-MAFF!!” Official MAFF videos featuring freshly cooked rice build buzz before the golden week holidays

TOKYO, May 3 – “Let’s cook and enjoy delicious rice!” As part of the efforts to increase domestic rice consumption, the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) began posting its official videos to talk about the delight of rice and the joy of cooking rice. The ministry’s official YouTube channel Buzz Maff has joined the initiative launched by Japan’s agricultural cooperatives group (JA Group). Its first official video on rice garnered several tens of thousands of views by featuring the first close encounter between a popular Buzz Maff duo and Japan’s farm minister, Kotaro Nogami. The national campaign to boost rice consumption was launched by the National … Continue reading

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A lawmaker questions whereabouts of American corn shipped to Japan under emergency import program

TOKYO, April 15 – An opposition party lawmaker posed a question at a Diet committee session on April 14 about whereabouts of American corn which then-Prime Minister Shinzo Abe told then-U.S. President Donald Trump in August 2019 that Japan would import as an emergency measure. “I have been wondering about what happened to corn that Japan imported as an emergency measure during the Trump administration,” asked Akiko Kamei, a member of the Constitutional Democratic Party of Japan, asked at a session of the Lower House’s Agriculture, Forestry and Fisheries Committee. “Where did it go?” In response, Yasuhiro Hanashi, state minister of agriculture, forestry and fisheries, explained that a fall armyworm … Continue reading

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