“Wagyu Olympics” which judges the excellence of branded cattle from all over Japan took place.
Watch and try to unveil the mystery of Japanese Wagyu. English, French and Chinese Subtitles are available (Spoken only in Japanese).-
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Author Archives: The Japan Agricultural News
【Editorial】 More debate needed in revising agricultural co-op law, taking into account farmers’ views (April 3, 2015)
The Cabinet is expected to approve the bill to revise the Agricultural Co-operative Society Law on Friday, April 3. The Diet is likely to start full-scale deliberations on the bill after the unified local elections. Although the bill has gone through preliminary review, doubts and concerns over it remain. Members of the Diet, who represent the Japanese people, must conduct constructive debate which will lead to an increase in income of farmers – the main player of agricultural co-ops – and a better rural farming and society. The basic outline of agricultural co-ops reform, approved by the government’s headquarters for agricultural revitalization in February, became a bill after being … Continue reading
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【News】 Over 40 percent of Japanese consumers prefer domestic meat: poll (April 3, 2015)
More than 40 percent of Japanese consumers prefer to buy domestically-produced chicken, pork and beef despite relatively high prices, according to a survey released by the Japan-Cooperative General Research Institute on Thursday, March 26. The survey, conducted on 2,178 people nationwide in November over the Internet, asked what factors they care most when purchasing meat products, allowing multiple answers, and the largest number of people responded they make sure the products are domestically-produced. The percentage was highest for chicken with 51 percent, followed by 48 percent for pork and 44 percent for beef. Although the ratios were 2 to 3 percentage points lower compared with a year before, the … Continue reading
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【News】 “Nyu-washoku” Japanese cuisine using milk gaining popularity (April 2, 2015)
Efforts by the Central Union of Agricultural Co-operatives (JA-Zenchu) to spread the use of milk in Japanese dishes are bearing fruit, with such dishes increasingly being served at many of nursing care homes run by farm co-ops. As part of its “stay healthy until 100” project, JA-Zenchu has been offering cooking classes and lectures nationwide on using nutrient-rich milk in Japanese-style meals, which is traditionally uncommon, as it also contributes to cutting down on salt. It says some 3,500 people have attended the classes and lectures in fiscal 2013 and 2014. JA-Zenchu receives advice from cooking expert Hiroko Koyama, 43, who invented the term “nyu-washoku” (a play on the … Continue reading
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【News】 10,000 “matobi” bonfires (March 29, 2015)
-Lightings to welcome spring and ancestors’ souls (Kamikoani Village, Akita Prefecture)- Kotaro Yamada On the Spring Equinox Day, great big Chinese characters are lit up on fire in the villages alongside the Koani River in the northern part of Akita Prefecture. The seven-day period starting three days before Spring Equinox Day and ending three days after is called “higan”, which is a time when people in Japan pay their respects to ancestors. These special bonfires are called “matobi”, which literally means “10,000 bonfires,” and placed on the night of the spring equinox to entertain ancestors’ souls. This unique festival is held in Kamikoani and other villages in Akita Prefecture as … Continue reading
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【News】 Shizuoka-made Gabaron tea to be labeled as having blood pressure control effect (March 28, 2015)
JA Enshu Yumesaki, an agricultural co-operative in Shizuoka Prefecture, has decided to register Gabaron tea, known to have the effect of controlling blood pressure, under the new food labeling system which takes effect in April, allowing companies to make health claims on food labels without case-by-case screening by the government. The farm co-op, producer and seller of Gabaron tea, is aiming at strengthening brand-building efforts for the product through the labeling, as the tea is attracting increasing attention among people suffering from high blood pressure. Under the new system, producers can, on their own responsibility, label their food products as having certain health benefits if they submit scientific evidence to … Continue reading
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